The Quick Tale of Chaos: Chaos was born out of the Covid crisis of 2019. Instead of wallowing in despair , we decided to create CHAOS as a giant F*&K You to Covid and bring cutting edge designs to watches and silicone rings. CHAOS had been something kicking around in the head of its founder, Ari Mortinsson, for two decades. In 2019, he made it happen.
The Saga: CHAOS is an homage to the unpredictable world we live in. It also is a nod to the Norse people (Vikings) who thrived in those environments. We have always had a love for those who were able to endure despite the challenges they faced. One such warrior was our friend Dane. He inadvertently was the catalyst for Chaos over a decade ago. Dane was a skald (poet), Úlfhéðnar (warrior) and chieftain in moderns times. He was a scholar, blacksmith and friend to many. He loved everything cool in the world and became a kindred spirit with us. He Said:
"There are no mistakes, only changes in design. Life is for the living and none of us are getting out of this alive. How are we going to move forward? There is this...I will cloak myself in armor of friendship; clutch a shield of wisdom and heft an ax of hope. And with my eyes open and my head up; strike out -ever grateful, ever grateful in the only direction I have left ... forward."
Dane entered Valhalla on Oct 30 2017 after a valiant fight with cancer. Dane always encouraged us to move forward and seek challenges.
The Symbol: the eight pointed arrow is also called the Arms of Chaos, the Arrows of Chaos, the Chaos Star, the Chaos Cross, the Chaosphere (when depicted as a three-dimensional sphere), or the Symbol of Eight. It has its roots in the Melnibone Mythos and is attributed to the God of Chaos, Arioch.The symbol represents the ever changing environment of the universe and that change can come from any direction at any time.
Our Rings: Our first line of rings is a homage to the Martial Art of Brazilian Jiu Jitsu, which is characterized as a practical and extremely challenging combat system and sport.We realized that the uniqueness of our choices should be represented through our expression. Our Silicon Rings are highly durable and are great for activities where metal rings may be a hindrance or inadvisable.
Our Watches: Stay tuned for our tactical watches "THE VANGUARD", "The Archon" and " The Úlfhéðnar" which we know you'll dig. Perfect for those working in harsh demanding environments who want a watch that can stand up the CHAOS we all encounter.
The CHAOS PARALLAX GROUP
Proud Supporter of those who don't give up.